7 Best Practices for Your Mailing List

Your mailing list is the lifeblood of your marketing efforts. How much time do you spend maintaining it? Many customers invest in data cleansing when they buy a new list, but this is not something that should be thought of as one-and-done; list management is an ongoing process. I’d like to share some basic steps you should be taking regularly to keep your list in top shape:Read More »

Benefits of Data Cleansing

Data cleansing benefits are infinite and can greatly impact your marketing activities. The benefits can eliminate the chance that you’re targeting wrong addresses, customers that may have died or opted out of receiving promotional materials. For example, the benefits of cleansing a mailing list with addresses and contacts includes removing duplicate records, removal of wrong addresses, mapping contact information correctly, will save you time, money and potential consumer issues. Here is a list of services that can help you reap the benefits of data cleansing:Read More »

Taking a Proactive Approach to Mailing Lists & Deceased Suppression

Any organisation which directly promotes its products or services to its customers or prospects using a rented mailing list will know that one of the most embarrassing, insensitive and costly errors to a direct mailer is sending a mailing piece addressed to someone who is deceased. Such actions can cause a great deal of distress to the bereaved family members, especially when you consider the kind of eye-catching slogans that might be used to grab attention. Headlines such as “Put a smile on everyone’s face this Christmas,” “You’re pre-approved” or “We need your support this Christmas!” can cause genuine and understandable upset.Read More »

3 Reasons Fundraisers Should Invest in Deceased Suppression Processing

It’s been said that there are only two guarantees in life: death and taxes. While the latter isn’t much of an issue for 501(c)(3)s, the former definitely is. According to one study, 16% of donors lapsed because they passed away. When you combine that with the fact that a majority of charitable giving comes from baby boomers and older, running a deceased suppression process regularly becomes invaluable.Read More »

7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find the best audience for a particular email, or for a particular piece of smart content on our websites.Read More »