7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find the best audience for a particular email, or for a particular piece of smart content on our websites.Read More »