How using data suppression file products improve your reputation and revenue

Some 20 years ago, Rob Edwards (CEO of ADMA at the time) was featured in Australian Database Marketing Magazine. In the article, he says that Australia’s ability to keep databases current is very poor. Two decades later, this is unfortunately still the case.Read More »


Lean DM – Focus on Goneaway and Deceased Suppression

Around 1.5 million people move house each year and over 500,000 people unfortunately pass away. This level of constant change can lead to data decaying at rates of over 30% per year for some organisations. The Office of National Statistics estimate up to 110 items of mail can be sent to the deceased in the 12 months after their death.Read More »

7 Ways to Create Suppression Lists to Avoid Emailing the Wrong Leads

Email marketers spend a lot of time creating lists. Lists by persona, lists by sub-persona, by lifecycle stage, by topic of recent conversion, by number of times they’ve viewed a webpage … You name it, there’s a list segment for it. All of these list segments give us a way to whittle down our databases and find the best audience for a particular email, or for a particular piece of smart content on our websites.Read More »

3 Reasons Fundraisers Should Invest in Deceased Suppression Processing

It’s been said that there are only two guarantees in life: death and taxes. While the latter isn’t much of an issue for 501(c)(3)s, the former definitely is. According to one study, 16% of donors lapsed because they passed away. When you combine that with the fact that a majority of charitable giving comes from baby boomers and older, running a deceased suppression process regularly becomes invaluable.Read More »

7 Steps to Better Data Quality

New tools are emerging on an ongoing basis allowing us to have more contact with and insight into the behavior of customers and prospects as they go about their daily on and offline lives. This level of access and understanding generally translates into data. A lot of data. Managing this asset properly is often the difference between organizational success and failure in data-driven marketing, and it all comes back to the quality and proper management of the data itself.Read More »

DMA adds deceased, prison suppression files

To help members bolster list hygiene, the Direct Marketing Association has introduced two suppression files, a Recently Recorded Deceased File and a State and Federal Prison File. The files add to the DMA’s services that help direct marketers working with mail, e-mail or telephone channels improve list management, save marketing dollars and strengthen relationships with customers and donors.Read More »